Hi there! I’m Joey
I’m a friendly artist, illustrator, and graphic designer with over 20 years industry experience in signage, apparel, printing, branding, fine arts, digital design and more. I also love raccoons, pigeons, and rats… you know, all the trash animals.
What I’ve learned
Each discipline has taught me something different, but they’ve all reinforced the same idea: to understand a problem is just as important as the solution.
Why I do it
Curiosity is the fuel that gets me through the day. I enjoy learning new tools, love researching strange things, and finding ways to make complex problems easy to understand through design.
How I work
Whether I’m crafting a brand, building a production workflow, or creating motion graphics, I like finding practical solutions that are thoughtful, repeatable, and built to last. I call that working lazy: putting in the effort upfront to make every project that follows easier, faster, and better.
I’m just as interested in improving the process as I am in creating the final piece. Better systems make better work, and better work creates better experiences for everyone involved.