Why should I pay for a font?

You may notice, when working with a designer, that your invoice has a charge for a font or typeface. Or maybe your designer asked you to make the purchase of the font used in your logo, but why would he or she do something like that!? Well, just like any other work of art or […]

Read More

The importance of colors

Color can have a major impact on how your consumers will react, and feel about your business. We have attached a variety of meanings to them from region to region. In the United States for example the color Red has the connotation of passion, fire, and love but in another region of the world it […]

Read More