Compass Risk Services LLCCompass Risk was looking for a brand identity that did not replicate the stuffy corporate feeling of other risk company logos, while still maintaining the core principle of guidance, and leadership.
TypographyThe Compass brand uses a modified form of Avant Garde Gothic. This sans serif font is both bold enough to still feel professional in lowercase but also round enough to feel like part of the icon.
Graphic ElementsA variety of textures can be applied to large swaths of color or on top of photos in order to increase coherence across mediums. This helps the brand be more easily recognized and give the company a unique look.