True Blue

True Blue needed a logo that was modular enough to be used in a variety of situations, but to continue looking solid and professional. This was solved by treating the secondary part as a tagline.

Branding

The company was looking for something that was stable and strong, but that allowed it to be approachable. Legibility was also a large concern.

Primary

Secondary

Brand Colors

The colors for True Blue were chosen to emphasize the blue. A dark color is used to exemplify the professional aspect.

Typography

Montserrat is a well rounded, but geometric font that allows the logo and other supporting elements to be aligned and balanced well.

Primary

Secondary

In Print

No print collateral was created for True Blue, but a digital brand guideline was provided for my client.
  • All
  • Art
  • Branding
  • Design
  • Illustration

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