True Blue

True Blue needed a logo that was modular enough to be used in a variety of situations, but to continue looking solid and professional. This was solved by treating the secondary part as a tagline.


The company was looking for something that was stable and strong, but that allowed it to be approachable. Legibility was also a large concern.



Brand Colors

The colors for True Blue were chosen to emphasize the blue. A dark color is used to exemplify the professional aspect.


Montserrat is a well rounded, but geometric font that allows the logo and other supporting elements to be aligned and balanced well.



In Print

No print collateral was created for True Blue, but a digital brand guideline was provided for my client.
  • All
  • Art
  • Branding
  • Design
  • Illustration

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