Joey Myers

Archives: Projects

  • Broadcat Marketing

    Broadcat Marketing

    Understanding the Goal

    As Broadcat continued to grow, the need for a stronger marketing presence became increasingly important. The challenge was not just creating more content, but creating the right content. Materials that communicated what Broadcat did, why it mattered, and how its products could help organizations.

    My role was to help translate Broadcat’s ideas and services into clear, engaging experiences across a variety of platforms. Whether someone was discovering the company through a social post, watching a video, browsing the website, or reading a printed resource, each touchpoint needed to feel connected and recognizable.

    Building the Brand Experience

    Marketing projects often required balancing creativity with consistency. I helped create a wide range of materials while maintaining a unified visual language that reflected Broadcat’s personality and mission.

    Motion became one of my favorite areas to explore. I created commercial videos, animated SVGs, and social content that brought the brand to life through movement and interaction. These projects also helped establish a more dynamic way for Broadcat to communicate ideas that were often complex or difficult to explain through static visuals alone.

    Improving the Digital Experience

    While my original role was focused primarily on design, I saw opportunities to improve Broadcat’s digital presence and volunteered to help update the website experience.

    The website needed a visual refresh, improved organization, and a more polished presentation of Broadcat’s products and services. Additionally a more consistent and easier to edit back end for the rest of the team.

    I also helped overhaul the e-commerce experience, working through both the design and technical challenges required to bring the new storefront to life.

    Although much of the process involved backend work and coding outside my typical design responsibilities, it expanded my understanding of how design decisions connect with the systems that support them.

    Bringing Ideas Into the Physical World

    Beyond digital experiences, I helped create a wide range of printed marketing materials, including flyers, booklets, and other resources used to showcase Broadcat’s products and services.

    These projects reinforced the importance of designing for different environments. A piece viewed on a screen, shared online, or printed for a customer all require different considerations while still needing to feel like part of the same brand system.

    Looking Back

    The marketing work I contributed to over four years helped Broadcat build a stronger and more recognizable presence across many different channels.

    The experience reinforced the value of consistency across every customer touchpoint. Whether creating an animated video, updating a website, or designing a printed resource, the goal remained the same: make information clearer, create meaningful connections, and help people better understand what Broadcat offers.

  • Broadcat Training Materials

    Broadcat Training Materials

    Understanding the Goal

    Doing the right thing isn’t always as simple as it sounds. Annual training introduces important concepts, but employees often need guidance in the moment, not months after completing a training course.

    Broadcat aims to support ethics and compliance teams with a library of friendly, easy-to-use, and highly customizable just-in-time training materials that help employees quickly find the guidance they need, when they need it.

    Broadcat’s mission is simple: help people do the right thing.

    The Design Challenge

    The legal and compliance teams researched regulations, interpreted requirements, and wrote the content. My role was to take that information and turn it into visual materials that were easy to scan, understand, and use.

    I helped develop a library of more than a thousand individual training resources covering everything from workplace conduct and ethics to process documentation, third-party compliance, more.

    Not every problem needed the same solution. Some topics worked best as checklists, others as decision trees, side-by-side comparisons, process diagrams, quick reference guides, or infographics. The challenge was finding the right format for the information rather than forcing every topic into the same template.

    Building the System

    Consistency became just as important as creativity.

    Working alongside the design team, I helped establish reusable templates, visual standards, and production workflows that made it easier to create new materials while maintaining a consistent experience across the growing library.

    Each guide needed to feel like part of the same system, whether someone was reading a printable PDF, watching a training video, or referencing another resource.

    Looking Back

    What started as individual design projects became a comprehensive library of training materials that supported Broadcat’s ethics and compliance platform.

    The experience reinforced something I’ve found throughout my career: good design isn’t just about making information look better. It’s about helping people understand complex ideas quickly, make informed decisions, and confidently take the next step.

    Creating so many resources also taught me the value of designing systems instead of individual pieces. When the foundation is thoughtful and repeatable, every new project becomes easier to create, easier to maintain, and easier for people to use.

  • Broadcat Training Videos

    Broadcat Training Videos

    Initial assessment

    Broadcats previous video creation pipeline had difficult and time-consuming steps, especially with client customization.

    Creating and exporting individual PNG assets, manually placing elements, re-adding animations, and lengthy communication times were common issues.

    Much of the work, mainly done by third parties, resulted in unclean files so I offered to research and improve the process.

    Pipeline Research

    I had no knowledge of motion graphics, video production, or anything in the field before this, so I began with the basics.

    As a lifelong artist, illustrator, and graphic designer I naturally gravitated towards the animation side of things looking through books like “The Animator’s Survivors Kit”.

    Then I consumed tons of behind the scenes content to learn some lingo and finally more in depth items based on research like style frames, storyboards, timing, schedules, etc.

    Implementation

    With all of this new found knowledge I created a full pipeline, the team helped to implement this in Asana as a workflow, and the amount of videos we were able to write, edit, finalize, and even customize exploded!

    Looking Back

    Bringing production in-house reduced outsourcing costs, shortened production timelines, and gave the company complete control over its training content.

    The modular workflow, shared templates, and motion language created a scalable production system that made customization efficient, maintained visual consistency across projects, and enabled junior designers to contribute with confidence.

    The experience shaped my approach to motion design, where building sustainable creative systems is just as important as creating the final product.